Capturing new market across border has been the dream of every man. In today’s global economy, ‘export business’ which once dominated by conglomerates, becomes more and more essential for SMEs. Think TRANSCREATION!
Old proverb says When in Rome do as the Romans do(1935) – 郷に入ったら郷に従え
In tapping new market – to win people’s heart is the key for long-term success!
Transforming your advertising concepts the right way, so your messages are always culturally appropriate and compelling to your new target audience, is inevitable! Unlike conglomerates – who allocates huge budget; transcreation saves time and cost for marketing campaigns targeting new market segment.
On top of faithful, accurate adaptation of the original text, transcreation (trans + creation) creates an in depth; with inclusion of what is the story behind the short text. Creativity and originality is essential in transcreation, thus your message resonates with your audience in the way it was intended. It involves style, tone, idioms and images that are relevant to the target audience.
At Advantechk, our creative native transcreators possess an in depth understanding of the 2 concerned cultures, superior subject knowledge, inspired and creative. As result, it is more likely success is not far from reach!
Our services cover the below languages: